How to manage Social Media

How to manage Social Media

When I joined Cox Events Group as a production intern in 2014 and saw they wanted me to post on their social media accounts, I was completely comfortable with the request. I have social media of my own and really enjoy creating content and posting on a regular basis, so doing it for someone else wasn’t an issue for me. At the same time, I realized our social media was neglected and inconsistent. Nobody on the team had the time to schedule and post consistently on each medium, because we’re made up of a tight group and everybody was busy handling other important tasks. So I took it upon myself to be that person and now I’m Creative Media Manager, a position I created on my own. Businesses spend a lot of time avoiding social media when they should accept it and use it to their advantage. On one end it can be seen as an invasion of privacy, but on the other end you’re able to market your business quicker and more efficiently to a larger group of people. In addition to that, you’re building a base of reliable information and a visual portfolio of what events you’re promoting, participating in, or in our case, producing. Along with using Google, our potential clients and sponsors are opting for multiple ways to research companies. They’re searching Facebook, Twitter, and Instagram to view content and find better information about a company, the same way an employer would for a future employee. With that said, it’s important that your portfolio, aka your social media, is up to date with information and...